Who's behind Granted?
You’ve got the passion. We bring the precision.
I’m Malky Gutfreund, founder of GRANTED, a trusted partner to small-medium charities and purpose-led teams who are doing the real work and need funding that sticks.
Since 2010, I’ve helped hundreds of projects cut through the noise, refine their offers, and secure funding, without the jargon, guesswork, or unnecessary stress.
Think of us as your fundraising GPS: a clear route, no detours, guiding you straight to the funds you need.
This isn’t just “grant writing.” We build the whole fundraising system behind your wins.
01
Funding Strategy
Turn ideas into investable plans
We work with you to build a clear, tailored fundraising strategy, setting priorities and mapping actions to grow your income. This ensures your charity is funder-ready with a plan that turns ideas into measurable outcomes.
02
Application Writing
Full-service grant & bid writing
We review, refine, and guide your grant applications to maximise your chances of success. From feedback on a single bid to coaching on how to write compelling proposals, we help your applications stand out. We get inside your project, sharpen it, and make it irresistible to funders.
03
Funder
Research
Find the right fit, not just random lists
We identify the most suitable funders for your charity, saving you time and focusing your efforts on grants that align with your mission. Our research ensures you target funders who are aligned with your goals and priorities.
04
Monitoring & Evaluation
Help funders trust your numbers
We design easy-to-use M&E frameworks that let you track outcomes and demonstrate impact clearly. This builds confidence with funders and helps you show exactly how your projects deliver results.
05
Workflows & Training
Make your team stronger, not dependent
We create practical systems, templates, and workflows to enable your team to operate efficiently and confidently. Training and briefing notes ensure knowledge stays within your charity, not just with one person.
06
Annual Reports
Showcase your impact and bring your charity to life for funders
We turn your outcomes, stories, and data into a professional, funder-ready report. This brings your charity to life, demonstrating both impact and potential in a way funders can see and trust.
WHAT WE ACTUALLY DO
ABOUT
WHY GRANTED?
Because funders don’t fund waffles.
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90% of our clients win funding within 3 applications
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We know how funders think, and we teach you to think like them too
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We don’t just hand you a document. We build your system.
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No vague promises. No copy-paste bids. No overhyped nonsense.
Just clear, funder-friendly structure and the confidence to grow.
WHAT REALLY WINS FUNDING?
Everyone thinks it’s all about how you write the application.
But here’s what we teach our clients:
Only around 50% of a grants success comes from the application itself.
The other half? It’s what’s behind it:
Active trustees, clear policies, and strong accountability show funders you’re safe hands.
Solid governance
Clear finances and accountability
Transparent accounts and realistic budgets build trust and reduce risk.
Trusted leadership is the cornerstone of effective non-profit management.
Strong systems and processes
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Direct and clear messaging
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Measurable impact and results
“Writing wins attention, strength wins approval.”
That’s why our work goes deeper than just writing bids. We help build your whole fundability strategy so when the right funder comes along, you’re not scrambling. You’re ready.
Why choose GrantED instead of just “AI grant writing”?
AI is great for speeding up drafting and organising ideas, but it can’t understand your mission, your lived context or what makes your charity different. Funders can see when something has been generated by AI, it sounds generic, it doesn’t speak in your voice, and it often misses key details or misinterprets what you do. You have more to offer than a standardised template.
Even funders themselves are clear about this. Youth Music states: “We know that organisations use AI to help with their funding applications. However, if you do use AI to help you draft your application, please make sure it’s an honest reflection of your work and plans. We often find AI answers don’t tell us enough about your actual practices, and this can have a negative impact on your assessment.”
At GrantEd, focuses on strengthening your voice, systems and fundability, not just your applications. AI alone writes a bid. We help you build a fundable organisation.
What People Say
“We finally feel fundable and that’s thanks to GRANTED.”
“Our team’s now trained, confident, and ready to go.”
“We’d tried freelancers before. This is different, it’s strategic.”
SUCCESSFUL WINS
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PRICING
GrantReady Advanced
£4,950
For charities working towards long-term sustainability and needing full grant-readiness support:
✔ Fundraising Strategy Development
We work with you to create a tailored fundraising strategy — a clear, written plan covering grants and other income sources. This includes setting priorities, identifying funders, and mapping out actions over the next 6 months, so you know exactly what to focus on to grow your income.
✔ Monitoring & Evaluation (M&E) Setup
We design a custom M&E framework for one project, including easy-to-use spreadsheets and tracking tools — so you can measure outcomes, report impact, and demonstrate results clearly to funders.
✔ 3x Follow-Up Calls (30 mins each)
Ongoing support to answer questions, troubleshoot, and keep you on track over the next 3 months.
✔ Trustee or Team Briefing Notes
We provide a short, easy-to-share summary of your updated strategy and messaging to bring your team or trustees on board.
✔ BONUS: A Single Grant Application Review and a Coaching call
We review a recent grant bid with feedback and suggested changes
And a 1:1 coaching call to help you write stronger bids
❌ This package does not include:
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Ongoing monthly mentoring or done-for-you grant writing
This is not a retainer or full grant-writing service – but we’ll signpost where to get that help if needed.
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Brand redesign or full website support.
We’ll give feedback on your visual identity and charity messaging, we don’t provide full design or web builds.
GrantReady Core
£1,350
For charities aiming to strengthen their strategy for greater effectiveness and sustainability:
✔ Mission & Strategy Reset Workshop (90 mins)
We work with you to rebuild your focus, making sure your goals and work align with what funders are looking for. With a written deliverable with key recommendations
✔ Refreshed Charity Messaging & Branding
We write a clear, confident summary of who you are, what you do, and why it matters — ideal for funding bids and your website.
✔ 30-Day Fundability Action Plan
We prepare an action plan, specific, actionable, with wins to make your charity more funder-ready right away.
✔ BONUS: 1 Grant Application + 1 Proposal Check
We review one grant application and one proposal — we provide honest, practical feedback on what’s helping and what’s holding you back.
❌ This package does not include:
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Full fundraising strategy or monitoring setup
This tier helps set direction—but more in-depth planning and tools are available in the Advanced package.
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Monthly support or coaching calls
You’ll get great advice and clarity, but ongoing help is only included in Advanced.
GrantReady Lite
£850
For charities that want a quick sense-check of compliance, systems, and direction:
✔ 1-Hour Strategy Review Call
We walk through your current situation, what’s working, and what needs more attention.
✔ Mini Fundability Scorecard
We take the insights from your strategy review call and summarise them into a simple Red / Amber / Green rating. Showing what’s strong, what’s weak, and where quick improvements can be made, giving a clear, actionable snapshot of your fundability.
✔ 1 Grant Proposal Check
We review one of your past or current proposals and give honest, actionable feedback.
❌ This package does not include:
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Strategy workshops or new messaging
This is a light-touch check-in, not a full rebuild.
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Written documents or feasibility plans
You’ll get advice, but not full copywriting or detailed action plans.
GrantReady Express
For charities that need something custom or a bit more flexible.
Need tailored support that doesn’t fit neatly in a package? Flex lets you mix and match the services you need.
Pick from services like:
✔ Mission & Strategy Reset Workshop
✔ Refreshed Charity Messaging & Branding
✔ Fundraising Strategy Development
✔ Monitoring & Evaluation (M&E) Setup
✔ Trustee or Team Briefing Notes
✔ Grant Application Review or Coaching
✔ Annual Report & Accounts Review or Support
How it works:
✔ Start with a 60-minute planning call
✔ Choose the services that match your goals
✔ We’ll build a custom quote that fits your timeline and budget
Minimum Custom Engagement: 1 service + 60-minute planning call
IDEAL CLIENTS
Established but stuck charity
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Small/mid-size charity (under £1m)
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Done good work, but grant funding has stalled
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Keeps getting rejected or isn’t sure what’s going wrong
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Needs help fixing strategy, messaging, or compliance
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Wants practical steps to improve and attract funders
New or pivoting organisation
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Recently started or just became a registered charity
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Has passion but lacks the right documents or plan
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Doesn’t know what funders expect
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Needs help looking professional and funder-ready
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Wants guidance to set things up properly from day one
THE PROCESS
Phase 1: Discovery & Document Gathering
Week 1
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60-minute kickoff call with leadership or trustees
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Clarify your goals, challenges, and key priorities
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Collect key documents: accounts, policies, strategy, applications
1
Weeks 2–3
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Review your documents and grant history
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Check compliance (HR, safeguarding, finance, structure)
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Assess strategy, delivery model, and fundraising approach
Phase 2: Audit & Review
2
Week 4
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90-minute Strategy Workshop (Core and Advanced tiers)
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Rewrite charity description and messaging
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Draft a case for support and outline quick improvements
Phase 3: Messaging & Strategy Reset
3
Week 5
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Deliver your Mini Fundability Scorecard
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Provide a tailored 30–90 day Fundability Plan
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Schedule follow-up calls (1–3 depending on your package)
Phase 4: Wrap-Up & Action Plan
4
Frequently asked questions
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Can I swap out one deliverable for another?
The higher the tier, the deeper the support. Lite gives you a quick check-up. Core helps you sharpen your message and strategy. Advanced gives you the full toolkit, plus follow-up support, evaluation setup, and a fundraising plan.
What’s the difference between this offer and that offer?
We book 3-5 charity clients per month. Get in touch to check availability and secure your start date.
Can we start today?
We can create a custom plan through our FundReady Flex service. You pick the parts you need like messaging, M&E setup, or application coaching and we’ll quote based on that.